April 25, 2019
No More Copy-Paste
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…
Measurability
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June 4, 2015
What makes an effective video campaign?
At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand –…
