
December 26, 2024
RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
December 26, 2024
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
November 6, 2023
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
June 23, 2022
“Priceless” was created with Timbaland’s Beatclub collaboration supporting emerging artists and fans with a passion for music.
June 29, 2021
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
October 4, 2020
Communicate’s latest issue is out. This quarter, we deep-dive into the promise of audio, exploring the marketing potential of podcasts and music streaming platforms,…
September 7, 2020
Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…
February 21, 2019
In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in…
February 20, 2019
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…