January 14, 2019
7 questions with Mars’ Daniele Calderoni on brand building
The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand…
January 14, 2019
The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand…
August 10, 2018
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…