March 2, 2021
Science + Emotion = Engagement
Khaled AlShehhi, Executive Director Marketing & Communications for the UAE Government Media Office, recalls how Hope’s arrival to Mars was lived right here on Earth.
Mars
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July 8, 2019
Why OPPO’s Latest Campaign Is A Must See
With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in…
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January 14, 2019
7 questions with Mars’ Daniele Calderoni on brand building
The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand…
Read moreAugust 10, 2018
Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
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December 18, 2014
Mars moves planning business from Starcom to MediaCom
Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business, report industry sources. A spokesperson…
