Marketing

  • November 25, 2015

    Dizzying heights

    In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down…

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  • November 24, 2015

    Does a brand make my identity?

    Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…

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