Marketing

  • November 24, 2015

    Does a brand make my identity?

    Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…

    Read more
  • November 17, 2015

    Smoke and mirrors

    On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…

    Read more