June 25, 2018
Is this World Cup sponsorship doing more harm than good?
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…
Marketing
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Read moreJune 11, 2018
Not participating in the World Cup? Here’s how you can still win
Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…
