January 28, 2019
Why Coke is NOT running an in-game Super Bowl ad for the first time since 2006
Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a…
Marketing
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January 24, 2019
The 3 Ps of using storytelling to connect with consumers
By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…
