January 24, 2019
The 3 Ps of using storytelling to connect with consumers
By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…
Marketing
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December 4, 2018
Which brand replaced P&G as World’s Largest Advertiser?
Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…
