In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a…

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service,…

By Afreen Khan The luxury world’s biggest conference in the MENA region, Arab Luxury World, returned for its 5th edition on the 12th of…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at…

By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…

Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…

By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product…

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…