By Afshan Aziz As Saudi Arabia’s digital economy accelerates, marketing leaders across key sectors are calling for a recalibration of how brands use data,…

Yas Island’s marketing engine is no longer selling a destination—it’s engineering cultural relevance. In an interview with Communicate, Badr Bourji, Senior Vice President of…

The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media…

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in…

MRM MENAT has appointed Udit Agarwal as Regional Business Lead, strengthening the agency’s senior leadership as it expands its work with regional conglomerates and…

As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors,…

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella…

Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…

MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…

Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon…