The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned…

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as…

The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which are…

Nairobi-based digital marketing firm More Classifieds Agency Ltd has announced its expansion into the Gulf region through a strategic partnership with Saudi Arabia’s Fauzia…

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting,…

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being…

The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior…

Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends…

User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more…

From billion-dollar bets to tighter rules and AI-driven growth, 2025 witnessed important deals, launches, and regulatory shifts in the Middle East and North Africa…