January 28, 2026
AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out,…
December 16, 2025
Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…
December 11, 2025
Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As…
November 17, 2025
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…
February 1, 2024
By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group
October 10, 2022
Following a successful first year for The Marketing Society’s Scholarship Programme in partnership with TikTok, the Society is delighted to announce that applications are…
August 24, 2022
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief…
January 27, 2022
Global community for marketers, The Marketing Society announces its new local leadership team following the expansion into Abu Dhabi, a step that will significantly…
May 3, 2020
Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson?
August 1, 2015
Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What will change in…
July 17, 2014
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…
