June 27, 2024
Why Localization Matters in the Middle East
By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.
Localization
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Read moreMarch 11, 2024
Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…
Read moreMarch 10, 2019
Top reasons why online Arabic content is key in your digital pursuits
By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search in Arabic, you’ll notice a significant difference in…
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August 30, 2015
The globalization pendulum swings back
President Obama rightfully labeled the 20th century as the “American Century”; America’s vibrant liberal economy created most of today’s technology and brands, as much…
