October 5, 2023
Advertising is Art
From lithographic posters and direct mail campaigns to TV commercials and the age of the internet, art has always been at the epicenter of…
Leo Burnett Mena
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Read moreSeptember 22, 2023
The Purpose Paradox
Purpose is rooted in a desire to start something. Without purpose, we’re lost. With a deep understanding of your purpose, you’re empowered with direction,…
Read moreFebruary 10, 2023
Tide’s ‘Brightening Billboards’ Light Up the Streets of Beirut
Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In…
Read moreJanuary 10, 2023
A Masquerade to Remember!
With a star-studded gala ceremony under the sign of the masquerade, the MENA Effie Awards 2022 unveiled more than 100 winners across 42 categories…
Read moreJanuary 10, 2023
Winner Takes It All
Communicate brings back its Campaign, Agency, and Network of the Year rankings. Here are the creative engines that were metal magnets in 2022.
Read moreMay 13, 2020
Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
Read moreMay 5, 2020
The Adman Strikes Back
Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…
