July 2, 2024
OSN Announces Strategic Partnership with Kantar Media
Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.
Kantar Media
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September 6, 2023
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
Read moreNovember 21, 2016
Kantar Media’s tView People Meter shuts down
Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media…
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August 1, 2016
CESP endorses Kantar Media’s TView in the UAE
Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the…
Read moreDecember 15, 2014
UAE TV ratings system, tview, gets the green light for wide-scale industry adoption
The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by…
