May 29, 2025
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
June 14, 2024
The world’s most valuable brands rebound with 20% growth. NVIDIA rides the AI wave to join the top 10 megabrands.
May 9, 2021
By Sagar Ramsinghani and Kent Diepraam, Analytics Directors: Middle East and Africa at Kantar
March 10, 2021
Communicate speaks with Adeola Tejumola, Managing Director, Middle East & Africa, Insights Division, Kantar about his plans to grow Kantar’s presence in the MENA…
December 8, 2020
The new report looks into the three new emerging themes in media – pivot, performance, and people.
October 13, 2020
World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands…
October 11, 2020
TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research…
September 21, 2020
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…
December 11, 2019
The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…
December 30, 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…
