August 12, 2025
Marketers: Help shape the future of sustainable marketing
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
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Read moreMay 29, 2025
New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
Read moreJune 29, 2021
Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
Read moreMay 9, 2021
The Power of Digital Data: The Secret To Better Understanding People And Futureproofing Your Business
By Sagar Ramsinghani and Kent Diepraam, Analytics Directors: Middle East and Africa at Kantar
Read moreMarch 10, 2021
Kantar’s Adeola Tejumola: “Research Is Increasingly Becoming A Tool To Understand And Predict The Future Rather Than Decode The Past”
Communicate speaks with Adeola Tejumola, Managing Director, Middle East & Africa, Insights Division, Kantar about his plans to grow Kantar’s presence in the MENA…
Read moreDecember 8, 2020
Kantar’s Predictions For Media in 2021
The new report looks into the three new emerging themes in media – pivot, performance, and people.
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October 13, 2020
Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”
World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands…
Read moreOctober 11, 2020
The Power of Branded Hashtag Challenges
TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research…
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September 21, 2020
Building Brands With Gen Z
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…
Read moreDecember 11, 2019
Kantar Highlights the Five Key Performance Pillars of Customer Experience
The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…
Read moreDecember 30, 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…
