December 4, 2017
The Lego Group appoints Initiative as global media agency
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…
Initiative
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May 28, 2017
PINAR appoints Initiative MENA as media agency
Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a…
