October 29, 2025
Initiative Appoints Amine Adem as General Manager UAE
Initiative, a leading global media agency and part of Middle East Communications Network (MCN) in the region, has appointed Amine Adem as General Manager…
Initiative
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May 13, 2025
Initiative MENAT Appoints Sanita Sandhu as Chief Strategy and Growth Officer
Initiative, part of IPG Mediabrands and Middle East Communications Network (MCN) in the MENAT region, has announced the appointment of Sanita Sandhu as Chief Strategy and…
Read moreApril 1, 2021
Meet the Game-Changers of 2021
This year will be shaped not only by trends, innovations, and technologies but also by people. Here are the agency figures expected to play…
Read moreOctober 6, 2019
Global Advertisers Establish Cross-Media Measurement Principles
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…
Read moreDecember 4, 2017
The Lego Group appoints Initiative as global media agency
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…
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May 28, 2017
PINAR appoints Initiative MENA as media agency
Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a…
Read moreOctober 24, 2016
What Initiative Riyadh’s millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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September 22, 2014
Initiative MENA wins at the M&M global awards
In a statement today, the regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards, which…
