April 26, 2024
Once an Influencer, Now a Creator: What Difference Does it Make?
As the demand for content continues to grow, the creator economy promises to thrive, as long as it matures wisely, says Anthony Nghayoui, Social…
Influencer Marketing
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Read moreMarch 11, 2024
Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…
Read moreFebruary 22, 2021
The State of Influencer Marketing In 2021
The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing.
Read moreDecember 16, 2020
Ketchum’s Social Media & Influencer Marketing Trends 2021
The new guide discusses the most important social, influencer marketing, and analytics trends for the year ahead, and how brands can best leverage them.
Read moreDecember 27, 2017
Why authenticity is the cornerstone of influencer marketing
By Marta Buryan, social media analyst at Socialbakers
