IPG’s Influencer Marketing Agency, ITB, to join McCann Content Studios, rounding out the agency’s influencer practice.

Red Havas Group, the micro-network of borderless merged media agencies, announced the global launch of SWAY, an end-to-end influencer marketing service designed to help…

YAAP, a new-age specialized content and influencer marketing company, today announced the appointment of Nandita Saggu as Partner to help drive the company’s growth…

by Nadine Salameh, Campaign Director at Brand Ripplr

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers…

By Baha Hamadi, Founder & Managing Director of Keel Comms

Agency aims to grow its influencer and creator content business.

Ogilvy closed 2022 on an interesting note with a report defining the 2023 Influencer Marketing trends. Communicate sat down with Rahul Titus, Global Head…

By BrandRipplr

From hyper-localized communities and i-commerce to artificial influence and subscription services, influence is set to create a new order of brands 

By Nadine Salameh, Campaign Director at Brand Ripplr

At its inaugural “Made on YouTube” event, the platform revealed that over the last three years, YouTube has paid creators, artists, and media companies…