February 8, 2026
As creator economy reaches inflection point, GCC must rethink strategies
By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the…
influencer
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Read moreJanuary 22, 2026
Joy Awards: At 14, Saudi teen Rateel Alshehri makes history as youngest winner of “Favorite Female Influencer’ in the Arab world
14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favorite Female Influencer’ award at the prestigious Joy Awards.…
Read moreJanuary 18, 2026
X Revamps Creator Payouts, Announces $1 Million Reward for Top Article
Elon Musk-owned social media platform X has unveiled a revamped monetisation model for content creators, including a $1 million reward for the top-performing article,…
Read moreDecember 2, 2025
Eslam Al Toom to head influencer marketing practice at Media Mantra
The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media…
