Iab

January 24, 2023
IAB MENA Announces Changes in Board Leadership
Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.
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January 13, 2023
IAB MENA Collaborates with UN Women to Hold Workshop on Women Empowerment Principles (WEPs)
The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at…
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March 23, 2021
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn’t Believe They Are
A new study by IAB reveals that the industry’s perceived sense of readiness around the loss of third-party cookies does not align with the…
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April 20, 2020
IAB Survey on the Impact of Covid-19
The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand…
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March 8, 2020
IAB urges industry-wide participation in digital initiative
The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising…
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November 19, 2018
IAB GCC launches after 9 years of deliberation
What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and…
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July 24, 2018
This new technology might just make advertising more expensive
There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…
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