January 24, 2023
IAB MENA Announces Changes in Board Leadership
Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.
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Read moreJanuary 13, 2023
IAB MENA Collaborates with UN Women to Hold Workshop on Women Empowerment Principles (WEPs)
The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at…
Read moreNovember 19, 2018
IAB GCC launches after 9 years of deliberation
What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and…
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July 24, 2018
This new technology might just make advertising more expensive
There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…
