November 11, 2014
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
November 11, 2014
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
August 12, 2014
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…