The platform updates its approach to drive awareness and understanding of its policies.

Programmatic digital advertising specialist Gamned! shares 8 best practices to launch clever retargeting campaigns.

Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.

Ads safety annual report reflects efforts to prevent malicious use of Google’s ads platforms.

Jury members from MENA include Serviceplan’s Akhilesh Bagri, MullenLowe’s Paul Banham, Impact BBDO’s Ali Rez, Leo Burnett’s Rana Khoury, and Unilever’s Priya Sarma. 

Research finds a 65% surge in iOS app install ad spend in the second half of 2021.

A modern articulation of the global creative network’s foundational values.

New report reveals the most accessible tech brand websites for online shopping, with Accenture taking the top spot. 

By Suzi Kuban, CCO at Next Broadcast Media

Wunderman Thompson creates print ads that provide real-life product demos to help parents test the temperature of baby milk while on-the-go

The Worldcom Public Relations Group (Worldcom), the global partnership of independent public relations firms, continues the expansion of its partnership base by bringing on…

By Nicholas Watson, Co-Founder & CEO of Udrive