Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…

Krichefski succeeds Demet Ikiler.

Judging is open to every industry member.

New media outlet delivers global economic, business and finance news and analysis to millions of Arabic speakers across the globe.

What’s Next Report 2023 launched to help brands thrive on the platform.

Increase happens amid surge in sanctions designations and hacking.

The impact of Apple’s ATT can clearly be felt, sometimes in surprising ways.

Italian branch of the international group specializing in outdoor advertising debuts.

By Baha Hamadi, Board Member of the Public Relations & Communications Association

Initiative is part of CNN Academy program expansion.

By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA

By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP