November 8, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Global
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June 3, 2015
Tribe Global moves to the Middle East
Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is…
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November 16, 2014
Conde Nast Entertainment hires YouTube stars for original video push
The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has…
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August 14, 2014
Twitter changes pricing model for advertisers
Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the…
Read moreAugust 12, 2014
BuzzFeed gets $50 million investment
BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital…
Read moreAugust 5, 2014
Continental jumps on the augmented reality bandwagon
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…
