An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of…

In an attempt to offer “balanced” reporting, media globally offers climate deniers with no scientific background space to oppose scientists. This revelation came in…

In a statement to the press, PRCA announced  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to…

By Marta Buryan, social media analyst at Socialbakers

Justin Billingsley been appointed to the position of worldwide chief operating officer for Saatchi & Saatchi.

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…

Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior…

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency…

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is…

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has…

  Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the…