Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…
The report follows a global survey of marketing strategists and shows that strategy is growing in importance and divergence but lacks diversity in its hiring.
Communicate asked Roli Okoro, General Manager – Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for…