
January 25, 2023
How Cadillac Prepares for an All-Electric Future
Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…

January 25, 2023
Akshaya Sikand, Head of Brand at Cadillac Middle East, discusses the “Be Iconic” campaign, the automotive brand’s rebranding, and its strategy to stand out in an…


September 9, 2021
By Francis Ingham, Director General of the PRCA and Chief Executive of the International Communications Consultancy Organisation (ICCO)

September 7, 2021
Geekay signs MENA’s number one Arab League of Legends team.

September 6, 2021
“The New National Anthem Edition” for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix.

September 5, 2021
The Amsterdam-based agency uses humor and irony to remind entrants that the show is judged by journalists – not creatives.

September 1, 2021
NFT market will see “massive increase” in volume in 12 months according to deVere CEO.

August 31, 2021
By Nicole Magoon, Partner at Bain & Company London, and Juerg Kronenberg, Partner at Bain & Company Middle East.

August 29, 2021
By Tarek Chemaly, communication consultant and multimedia artist

August 26, 2021
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…

August 24, 2021
The report follows a global survey of marketing strategists and shows that strategy is growing in importance and divergence but lacks diversity in its hiring.

July 27, 2021
The rapid evolution of paid media on social led to the creation of the new role.

July 18, 2021
Communicate asked Roli Okoro, General Manager – Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.

July 14, 2021
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for…