February 20, 2023
The Opportunity Cost of Digital Business Transformation
By Shikha Devadiga, Associate Partner – UX & Research at Red Blue Blur Ideas (RBBi)
Global
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Read moreFebruary 16, 2023
Snap Inc. Brings Ray Tracing to AR Creators and Developers
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.
Read moreNovember 29, 2021
Effectiveness on Steroids with Blockchain
Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.
Read moreNovember 25, 2021
iProspect Named Global Media Partner for Luxury Group Kering
The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets.
Read moreNovember 25, 2021
How AR Makes You Fall in Love with a Product
By Elias Karam, Strategic Planner at Publicis
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November 24, 2021
I Buy What I Buy, Not Because of What It Is, But Because of Who I am – The Reality of Marketing Brand Purpose
By Dr. Marcus Collins, Professor of Marketing at the Ross School of Business at University Michigan, and Head of Planning at Wieden+Kennedy New York
Read moreNovember 22, 2021
TikTok Presents The Evolution of Sound
A video about sound and how it creates stories on TikTok.
Read moreNovember 21, 2021
The Secret to TikTok’s Exponential Growth? Content, Community and Creators!
A video recap of how TikTok does it, in 3 easy steps.
Read moreNovember 21, 2021
TikTok Launches Global Report into the Impact of Potentially Harmful Challenges and Hoaxes
The report is designed to help the community stay safe while having fun on TikTok.
Read moreNovember 18, 2021
Talkwalker’s Tod Nielsen: “If Brands Don’t Have an Opinion, They Will Either Be on the Sidelines or Have Others Speak for Them”
Deep-diving in the findings of Talkwalker’s latest Social Media Trends Global Report.
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November 17, 2021
We Are Social Launches Global Gaming and E-Sports Practice
Agency says that gaming is a core business offering to clients.
Read moreNovember 16, 2021
Brand’s Online Safety is a Brand’s Responsibility
Findings from the Mobile Marketing Association’s Brand Safety Report 2021 are clear.
Read moreNovember 16, 2021
Redhill Strenghtens Leadership Team
Anit Kurian appointed Managing Director, Middle East and Africa.
Read moreNovember 15, 2021
How AI Disrupts Revenue Management and Enables Profitability
Istvan Czilik, CEO of revenue management firm Revenue.ai, explains how his line of work is gaining traction in the Middle East and how artificial…
