Through the partnership, FIFA and Axe will collaborate on a new digital campaign called ‘Power Up Your Game with AXE’, which will focus on…

Collaboration aims to tap into the growing potential of gaming advertising.

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.

French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’

By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East

Gaming platform is a service of Russian search engine and web portal Yandex.

By Ayman Haydar, CEO of MMPWW

With the MENA region leaning into the esports and the gaming industry, Pérez discussed how it plays a key role in the education sphere.

The adtech provider expands further into in-gaming advertising.

By Aasim Shaik, Managing Director at LPS

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…

MENA Tech (a company of GGTech) will be participating in the region’s foremost gaming and esports event, “The Next World Forum,” which will be…