The adtech provider expands further into in-gaming advertising.

With the MENA region leaning into the esports and the gaming industry, Pérez discussed how it plays a key role in the education sphere.

By Aasim Shaik, Managing Director at LPS

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…

MENA Tech (a company of GGTech) will be participating in the region’s foremost gaming and esports event, “The Next World Forum,” which will be…

For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed…

The platform updates its approach to drive awareness and understanding of its policies.

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up new opportunities for brands and talent.

Agency says that gaming is a core business offering to clients.

Report is adland’s first metaverse road map.

Geekay signs MENA’s number one Arab League of Legends team.

Event will feature e-sports, comics, and YouTubers in March.