February 14, 2022
The 6 Most Important Social Media Insights for 2022
GWI’s Social flagship provides the most important insights on the world of social media, from keynotes on how attitudes are changing to the very…
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Read moreFebruary 10, 2022
TikTok Usage Surpasses Facebook in KSA
TikTok, the short-form video social platform, is now more popular with KSA internet users than Facebook, according to a report released today by socially…
Read moreMarch 25, 2018
Data privacy is not the only reason people are leaving Facebook
Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped…
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March 23, 2018
Facebook’s Carolyn Everson goes on the defensive
Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured…
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March 21, 2018
Is it too late for Facebook to start auditing developers?
Image credit: Guillermo Gutierrez/Bloomberg Facebook CEO Mark Zuckerberg finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising…
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March 17, 2018
Facebook suspends Cambridge Analytica finally. But why?
Image credit: Christophe Morin, Bloomberg Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and…
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March 5, 2018
Why are brands & publishers panicked even after Facebook has ended its alternate Newsfeed experiment?
In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more…
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February 28, 2018
What exactly is ‘purpose-driven marketing‘ and how Facebook is practising it
Image Credit: The Ad Council The Ad Council’s Lisa Sherman discusses pro-social initiatives with Facebook’s David Fischer in this first interview in a new…
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February 19, 2018
Which platform is taking Facebook’s Gen Z audience?
Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…
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October 29, 2017
Facebook has a new office in Dubai
On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five…
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October 26, 2017
Why publishers are not happy with Facebook
The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…
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October 2, 2017
Facebook marketing partner Smartly.io opens in Dubai
Smartly.io, a Facebook advertising optimization and automation tool, is now opening its first Middle East office in Dubai. The company, headquartered in Helsinki, is…
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July 24, 2017
Mobile and video in position for marketers ahead of football’s biggest tournament
With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North…
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June 21, 2017
Facebook celebrates MENA winners of Bots for Messenger Developer Challenge
Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…
