On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five…

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…

Smartly.io, a Facebook advertising optimization and automation tool, is now opening its first Middle East office in Dubai. The company, headquartered in Helsinki, is…

With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North…

Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing…

By Michaela Branova, lead data analyst at Socialbakers Over the past two years, Facebook has introduced new ways of delivering content with video being…

Facebook is challenging developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge. The company says…

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…

Facebook’s ‘popularity’ declined between 2013 and 2016 by six percentage points.

Facebook has announced new updates for business metrics and reporting and launched a new inbox app to allow businesses to link their Facebook, Messenger,…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…