November 30, 2025
MENA Effie awards mark 16th edition with grand celebration in Riyadh
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…
Effies
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Read moreJune 12, 2025
Effie Announces 2024 Global Effie Index
Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around…
Read moreJune 10, 2025
Introducing the Effie LIONS Foundation: Building a Marketing Industry for Everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative, effective, and open to everyone, has officially launched…
Read moreJanuary 24, 2024
The Oscars of Marketing Effectiveness
Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate…
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November 16, 2014
Art for art’s sake
I believe American media company Metro-Goldwyn-Mayer was right on the money when it decided to use the Latin phrase: “Ars gratia artis” as…
Read moreAugust 6, 2014
RECMA ranks SMG MENA number one media agency in the MENA region
Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked agency in the…
