May 22, 2024
The WARC Awards Announce Winners across MEA for 2024
Global benchmark organization of advertising, marketing, brands, and campaigns, WARC announced Gold, Silver, and Bronze winners from the Middle East and Africa 2024. 3 Gold,…
Effectiveness
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March 21, 2024
Dubai Lynx Launches its Annual Creativity Report
Expanded rankings across networks, companies and agencies set the benchmark for MENA.
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March 20, 2023
WARC Awards for Effectiveness Announces Jury for 2023
The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from…
Read moreSeptember 28, 2022
Effie Global Announces Effectiveness Index Winners for the Year of 2021
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie…
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June 28, 2022
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…
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May 27, 2022
WARC Launches Awards for MENA Strategy 2022
The awards for MENA Strategy will be a part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other…
Read moreMarch 22, 2022
FP7 McCann Dubai Recognized as the 2022 Agency of the Year in WARC Global Effectiveness Rankings
FP7 McCann wins coveted honor for second consecutive year.
Read moreFebruary 21, 2022
WARC Awards for Effectiveness 2022 Open for Entries
The WARC Awards for Effectiveness 2022 in association with Lions, are now open for entries. The global awards, now in their second year, recognize…
Read moreOctober 19, 2021
Highlights of the MENA Effie Awards’ First Round of Judging
See what the MENA Effie Awards judges had to say about this first edition post pandemic.
Read moreApril 5, 2021
This Year, Set Course for Effectiveness
Melissa Moubarak, Strategy and Data Director at UM MENA, explains why media agencies looking to really deliver results need to expand the ways they…
