June 28, 2024
WARC: The Age of Average is Upon Us
In another plethora of buzzwords and trending concepts – the ‘age of average’ is synonymous with the death of distinctiveness. It addresses the ubiquitous…
Effective Storytelling
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Read moreJune 5, 2024
Influencer Marketing Platform, luma Launches in UAE
The platform aims to bridge the gap between brands and prolific content creators through authentic storytelling and cutting-edge technology.
Read moreMay 28, 2024
TBWA/RAAD & TikTok’s Latest White Paper Explores “Storytelling in the Creative Renaissance”
In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…
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November 28, 2023
MENA Effie Awards’ 14th Edition Crowns its Dazzling Victors
Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.
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April 19, 2023
Cadillac Celebrates Ramadan with its Latest Digital Campaign for its First EV Launch
Cadillac launched a Ramadan campaign – ‘Ramadan Cruises,’ drawing a similarity between the holy month’s tranquility with Cadillac’s first electric vehicle – LYRIQ, highlighting…
Read moreJanuary 19, 2023
WARC Awards for MENA Strategy Announces Winners for 2022
Havas Middle East wins Grand Prix for Barakat’s Read The Label campaign
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October 17, 2022
WARC Report: 50% of APAC Marketers are Preparing for the Web 3
WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…
Read moreNovember 13, 2019
The Forgotten Art of Storytelling in the Age of Video
By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to…
