June 28, 2024
WARC: The Age of Average is Upon Us
In another plethora of buzzwords and trending concepts – the ‘age of average’ is synonymous with the death of distinctiveness. It addresses the ubiquitous…
Effective Storytelling
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Read moreJune 5, 2024
Influencer Marketing Platform, luma Launches in UAE
The platform aims to bridge the gap between brands and prolific content creators through authentic storytelling and cutting-edge technology.
Read moreJanuary 19, 2023
WARC Awards for MENA Strategy Announces Winners for 2022
Havas Middle East wins Grand Prix for Barakat’s Read The Label campaign
Read moreOctober 17, 2022
WARC Report: 50% of APAC Marketers are Preparing for the Web 3
WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…
Read moreNovember 13, 2019
The Forgotten Art of Storytelling in the Age of Video
By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to…
