August 31, 2021
How to Merge “Bricks With Clicks”
Belong Interactive’s Pierre Azzam explains how to help brick-and-mortar retailers drive their digital transformation in a post-pandemic world.
Digital
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Read moreMay 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
Nader Bitar, Deputy GM at programmatic marketplace provider MMP World Wide, discusses how programmatic ads integrated within the omnichannel are the way to go.
Read moreApril 23, 2019
Now’s The Time To Take Omnichannel Approach To Your Branding
By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an…
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April 23, 2019
The Tempest: We Are More than Content Diversity
Launched during SXSW in April 2016, The Tempest is a media company by women, for women, with a focus on media presentation of various…
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April 22, 2019
A Look At Post Digital Era
According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…
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April 21, 2019
What is Programmatic?
Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…
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April 20, 2019
Amazon and Alphabet To Stop Boycotting Each Other
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The…
Read moreApril 18, 2019
Artificial Intelligence Influence on Storytelling
Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…
Read moreApril 16, 2019
How Technology Can Aid Journalism?
Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…
Read moreApril 13, 2019
Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 12, 2019
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
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April 11, 2019
Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 10, 2019
How Can Marketers Satisfy the Needy Customer of the Future?
By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…
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April 9, 2019
Social Campaign: Reaching The Right Cords,
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
