November 8, 2020
Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million…
Digital
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Read moreOctober 27, 2020
Why Investing in Programmatic Advertising is a Safe Bet
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a…
Read moreApril 18, 2019
Artificial Intelligence Influence on Storytelling
Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…
Read moreApril 16, 2019
How Technology Can Aid Journalism?
Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…
Read moreApril 13, 2019
Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 12, 2019
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
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April 11, 2019
Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 10, 2019
How Can Marketers Satisfy the Needy Customer of the Future?
By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…
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April 9, 2019
Social Campaign: Reaching The Right Cords,
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
Read moreApril 7, 2019
Amazon to develop Alexa wearable
Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…
Read moreFebruary 11, 2019
Buzzeff acquired by Teads,
MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…
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October 16, 2018
EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)
This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.
Read moreOctober 16, 2018
VIDEO: Why Saudi Twitter users are big on shopping in November
Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…
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October 5, 2018
‘QMR’ and ‘Entergagement’: buzzwords or marketing techniques?
By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…
