Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to…

Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million…

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a…

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions,…

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at…

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of…

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned…

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If…

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why…

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing…

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…