November 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. Scroll. Kill. Scroll. Kill. That’s the modern rhythm of consumer attention. People are killing more content than they consume. Every…
Digital Advertising
Read more
Read moreNovember 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Super Apps Could Take GCC Brands Beyond Borders, but Localisation and Measurement Matter
By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands…
Read moreNovember 10, 2025
Qatar among 14 markets to get Amazon’s budget shopping App
Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon…
Read moreNovember 10, 2025
Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing
Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to…
- Read more
November 5, 2025
STARZPLAY ranked MENA’s most positively received streaming service
STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…
- Read more
November 4, 2025
AI as a growth engine: How CMOs can experiment without sacrificing results
Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…
- Read more
June 25, 2025
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…
Read moreMay 8, 2024
Dentsu Launches First of its Kind Cross-platform Attention Study in Arabic
Partnering with Snap and Teads, and powered by Lumen Research, the study will unlock the performance of key digital platforms when it comes to…
- Read more
May 6, 2024
Audi Middle East Announces Chef Izu as Regional Ambassador
In many stories of the worlds of culinary and cars coming together, Audi Middle East has onboarded a Dubai-based British-Nigerian restaurateur as its regional ambassador.
- Read more
October 20, 2023
Yazle Announces DOOH Partnership with Invenda
The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.
- Read more
October 12, 2023
Yandex Ads MEA Appoints Mohamed Mahmoud as the Head of Client Partnerships & Data
Yandex Ads is a global digital advertising leader dedicated to providing innovative solutions to advertisers worldwide.
- Read more
July 19, 2023
Digital Turbine Chooses Connect Ads by Aleph as its Exclusive Partner in MENA
The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.
