Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being…

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…

Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…

Tag, dentsu’s global end-to-end creative and content production agency, has announced the appointment of Assi Rahbani as Managing Director, MENA.As demand for branded storytelling…

Sports in Saudi Arabia is growing rapidly, especially among younger audiences. What are the strengths, weaknesses, opportunities, and threats shaping the Kingdom’s sports sector?…

Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…

Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA.

Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…

Algain brings over 20 years of industry experience as an advertising veteran, with a proven track record of building and growing brands in Saudi…

Partnering with Snap and Teads, and powered by Lumen Research, the study will unlock the performance of key digital platforms when it comes to…

Jon has worked with clients including Nike, Google, YouTube, Samsung, Toyota, Uber, Skoda, Timberland, American Express, Qantas, McDonald’s, KFC, and his work has been recognized…

With an expanding workforce of employees in Saudi Arabia, Dentsu aims to become a contributor to talent development in the Kingdom.