May 5, 2025
Customer centricity: Embracing the outside-in perspective
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
Deloitte
Read more
Read moreMarch 25, 2024
Hussein Dajani Recognized as Top 50 Customer Experience Influencer in 2024
Hussein Dajani, Ex-Partner, and Chief Marketing Officer at Deloitte Digital Middle East, has been named one of the Top 50 Customer Experience Influencers of…
Read moreSeptember 20, 2021
Why Saudi and UAE Brands Should Embrace Augmented Reality
Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.
Read moreOctober 3, 2019
Challenges and Opportunities In The Communication Industry
By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…
Read moreApril 25, 2019
Media Digitization A Form of Outsourcing?
New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation…
