May 21, 2024
Adapting Responsible AI: Strategies for Businesses in the Middle East
By Samer Bohsali, Head of Social & Public Sector across the Middle East, and Julie Coffman, Global Chief Diversity Officer at Bain & Company.
Data Privacy
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Read moreJune 23, 2023
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.
Read moreJanuary 27, 2023
Top 5 Data Privacy Trends that Will Rule 2023
By Astrid Gobardhan, Data Privacy Officer at VFS Global
Read moreApril 7, 2022
Meta Expands Transparency on Political Ads in Lebanon
Meta announces the expansion of its tools and policies to provide transparency and control on electoral and political ads to more countries around the world,…
Read moreApril 6, 2022
MENA Effie Thought Leadership Program 2022: A Brief Recap
The MENA Effie Thought Leadership Program makes a comeback this year with the theme of Emotion and Automation.
Read moreApril 1, 2022
What to Expect from Privacy Sandbox Testing
Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.
Read moreJanuary 26, 2022
Google Announces Latest Privacy Sandbox Proposal for Interest-based Advertising
The Privacy Sandbox was launched by Google Chrome in 2019 to improve web privacy for users, it is now trialing a new initiative called…
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October 19, 2021
TikTok Teams Up with Regional Creators to Support Digital Privacy Control
#PrivacyMatters campaign is the latest in a series of safety improvements made by the platform this year.
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October 10, 2021
Evorra Raises Significant Pre-Seed Round
Funds will be used to launch a global, privacy-by-design audience marketplace for brands and agencies.
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May 26, 2021
What Does Identity Mean For Marketers In 2021?
Acxiom’s new guide explores the inner workings of identity amid all the new regulations.
Read moreApril 15, 2021
Apple’s Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Read moreMarch 3, 2021
Adapting Mobile Marketing For A Privacy First Future
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
Read moreFebruary 9, 2021
Google Calls on Arab Internet Users To do a Privacy Check
On Safer Internet Day, Google calls on Arab internet users to do privacy check, stay safe online.
