January 31, 2026
Why storytelling, not specs, is driving automotive relevance in Saudi Arabia
When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not…
culture
Read more
Read moreApril 30, 2024
What does AlUla’s Global Outreach Mean for KSA’s Cultural Heritage?
In an exclusive interview with Melanie de Souza, Executive Director for Destination Marketing at the Royal Commission for AlUla, we dive into the purpose behind…
Read moreSeptember 27, 2023
Why AlUla is a Land of Communication, and Always Has Been
By Abdulrahman AlTrairi, Chief of Communications and PR at the Royal Commission of AlUla.
Read moreDecember 26, 2022
Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
Read moreSeptember 23, 2022
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
By Ahmad Abu Zannad
Read moreJune 6, 2022
How Abu Dhabi Creative Media Authority is Taking the Industry to Another Level
Abu Dhabi’s Creative Media Authority plays a key role in driving cultural and creative business to the emirate. Director General for the Creative Media…
Read moreDecember 8, 2021
Gamned! Publishes the Results of Its Culture G! Quiz
With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.
Read moreOctober 14, 2021
Music Icon Sting Collaborates with Filmmaker Maya Sanbar
Animated short film focuses on refugees and climate change.
Read moreOctober 10, 2021
Inaugural Futr World Middle East Event Announces Headliners
Three-day multi-genre festival to feature influential business leaders in December 2021.
Read moreSeptember 16, 2021
We Are Social Launches Instagram-Based Cultural Insights Publication, The Feed
Editorial Instagram publication tracks digital culture and trends on a global scale.
Read moreAugust 29, 2021
Registration Open to Obtain Long-Term Cultural Visa
Initiative is the first of its kind globally.
Read moreFebruary 28, 2021
What Kinds of Conversations Are Happening on Twitter?
Twitter’s latest report provides a window into the online cultural conversation and how brands can stay ahead of what’s happening.
