
April 30, 2024
What does AlUla’s Global Outreach Mean for KSA’s Cultural Heritage?
In an exclusive interview with Melanie de Souza, Executive Director for Destination Marketing at the Royal Commission for AlUla, we dive into the purpose behind…

April 30, 2024
In an exclusive interview with Melanie de Souza, Executive Director for Destination Marketing at the Royal Commission for AlUla, we dive into the purpose behind…

September 27, 2023
By Abdulrahman AlTrairi, Chief of Communications and PR at the Royal Commission of AlUla.

December 26, 2022
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.

September 23, 2022
By Ahmad Abu Zannad

June 6, 2022
Abu Dhabi’s Creative Media Authority plays a key role in driving cultural and creative business to the emirate. Director General for the Creative Media…


December 8, 2021
With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.

October 14, 2021
Animated short film focuses on refugees and climate change.

October 10, 2021
Three-day multi-genre festival to feature influential business leaders in December 2021.


September 16, 2021
Editorial Instagram publication tracks digital culture and trends on a global scale.

August 29, 2021
Initiative is the first of its kind globally.

February 28, 2021
Twitter’s latest report provides a window into the online cultural conversation and how brands can stay ahead of what’s happening.

January 4, 2021
Sas Saeidi, Global Client Leader – Nestlé at Wunderman Thompson Global, shares leadership tips on how to create and maintain a solid collaborative culture…