December 13, 2022
Hospitality Marketing in the ‘New Normal’
Amid burgeoning discussions about reforms in the tourism and hospitality industry, there is a need for brands to not only recover but reimagine the…
Covid-19
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Read moreNovember 8, 2022
LinkedIn: 76% of UAE Executives Worried Global Economic Uncertainty Will Slow Down “Pandemic Progress” in the Workplace
Executives are forced to make tough choices that threaten recent progress around skills development, employee well-being, and flexibility.
Read moreJune 29, 2021
How Governments Need to Find Their Voice During Covid-19
W7Worldwide highlights the vital role of public sector communications in the pandemic.
Read moreApril 21, 2021
Stronger Together: How MEPRA Supported Its Members Through the Pandemic
Communicate discusses with Sabrina De Palma, Executive Director at MEPRA, the importance of industry bodies in times of crisis.
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March 24, 2021
How to Adapt Communications Strategies to Support the Ailing Tourism Industry
W7Worldwide’s Crisis Communications Division developed a 7-step guide for communications strategies to rebuild the tourism & hospitality industry post Covid-19.
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March 15, 2021
The Marketing Society’s Global Conversations: Creativity at Low Cost
How to remain creative on shoestring budgets.
Read moreFebruary 9, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
Communications Strategist Ayad Nahas on the continuing e-commerce boom.
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February 8, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
What marketing leaders should focus on in 2021.
Read moreJanuary 12, 2021
Meet the Covidians
Joseph Noujaim, Executive Director – Digital Transformation at Fine Hygienic Holding, describes the Covidians, the generation shaped by the pandemic.
Read moreJanuary 10, 2021
An Open Door to Transformative Collaboration
Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…
Read moreJanuary 4, 2021
Accelerating Frontline Health Efforts Through the Power of Communications
By Amer Aidi, Group Marketing and Communications Director at Abu Dhabi Health Services Company – SEHA
Read moreNovember 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
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November 15, 2020
Pivot & Be Helpful
Sas Saeidi, Global Client Leader – Nestlé at Wunderman Thompson Global, on action points for brands during the pandemic, key strategic rules for success,…
