May 1, 2024
UAE: 66% Report Post-Storm Communication Gap with Auto Dealers
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.
Consumer Experience
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Read moreSeptember 4, 2023
Building that ‘Moment of Purchase’ for Today’s Consumer
VMLY&R’s leadership discusses with Communicate the importance of tapping into the true potential of commerce. The ongoing commercial revolution is reshaping the global commerce…
Read moreMay 23, 2022
Bringing Connected Experiences to the Metaverse
By Katie Streten, Head of Experiential Strategy, VMLY&R Commerce, MENA
Read moreMarch 17, 2022
Here’s How Consumer Shopping Behaviour will be Evolving in Ramadan
As the holy month of Ramadan dawns upon us, the global mobile advertising platform, AdColony reveals statistics to help marketers and advertisers in the…
Read moreNovember 11, 2021
L’Oréal Taps Accenture to Reimagine Consumer Experiences
L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…
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November 18, 2020
Understanding the Challenges of Consumers’ On-Site Search
Brands, retailers, and their agency partners report deficiencies when creating an effective on-site experience, says new report by Yext.
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November 11, 2015
It’s all about the experience
Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware…
