May 1, 2024
UAE: 66% Report Post-Storm Communication Gap with Auto Dealers
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.
Consumer Experience
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Read moreSeptember 4, 2023
Building that ‘Moment of Purchase’ for Today’s Consumer
VMLY&R’s leadership discusses with Communicate the importance of tapping into the true potential of commerce. The ongoing commercial revolution is reshaping the global commerce…
Read moreMarch 17, 2023
State of the UAE Retail Economy Report Reveals Consumer Spending Growth of 19% in 2022
Majid Al Futtaim’s State of the UAE Retail Economy Q4 report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to…
Read moreNovember 14, 2022
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Communicate discusses the various options of omnichannel marketing with Majid Al Futtaim’s Michelle Walsh, Senior Director for Marketing Communications for shopping malls. Walking us…
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October 31, 2022
NielsenIQ Report: Shoppers are Now Facing Higher Prices in Saudi Arabia and the UAE
NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…
Read moreMay 23, 2022
Bringing Connected Experiences to the Metaverse
By Katie Streten, Head of Experiential Strategy, VMLY&R Commerce, MENA
Read moreMarch 17, 2022
Here’s How Consumer Shopping Behaviour will be Evolving in Ramadan
As the holy month of Ramadan dawns upon us, the global mobile advertising platform, AdColony reveals statistics to help marketers and advertisers in the…
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November 11, 2021
L’Oréal Taps Accenture to Reimagine Consumer Experiences
L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…
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November 18, 2020
Understanding the Challenges of Consumers’ On-Site Search
Brands, retailers, and their agency partners report deficiencies when creating an effective on-site experience, says new report by Yext.
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November 11, 2015
It’s all about the experience
Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware…
