July 4, 2024
What does the Future of Commerce Entail?
From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.
Consumer Data
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May 9, 2023
AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…
Read moreMarch 31, 2023
YouTube Announces New, Comprehensive Reach Metrics For Creators
‘Analytics for Artists’ now includes Shorts data within Total Reach.
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June 3, 2022
The Thin Line Between Personalization and Privacy
OMD MENA hosted its very first conference under its new series Sense. Communicate spoke to Seb Hernoux, Chief Data and Technology Officer at OMD USA,…
Read moreJune 3, 2022
Microsoft Tops List of YouGov’s Ranking of UAE’s Biggest Brand Movers
YouGov has released the Biggest Brand Movers – the top brands with a significant increase in positive consumer brand perception across YouGov brand index…
Read moreApril 15, 2021
Apple’s Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Read moreApril 4, 2021
Data Goals for 2021? Take 2020’s Lessons Forward
Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we…
Read moreNovember 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
Keep your eyes peeled for these emerging trends highlighted by Global Web Index in 2021.
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August 12, 2018
Redefining value exchange: Give brands your data AND get paid for it
Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…
