February 8, 2019
The growing pains of communicators in the Gulf
By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial…
Communications
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January 24, 2019
The 3 Ps of using storytelling to connect with consumers
By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…
