May 24, 2024
Reshaping Communication Ethics in the Digital Era
By Baha Hamadi, Founder & Managing Director, Keel Comms
Communication
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April 15, 2024
The Micro-messaging Era Looms Large
By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
Read moreJune 23, 2020
Communicating with Authenticity in High-Pressure Situations
Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested…
Read moreApril 2, 2020
Covid-19 has Ushered in a New Era in Crisis Communications
Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.
Read moreNovember 18, 2019
The Most Important Things You MUST Request from your Digital Marketing Agency
By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…
Read moreSeptember 8, 2019
Reflection From Gen Z
By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…
Read moreJune 10, 2019
Amazon.ae Witness Rise in Ad Awareness
Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…
Read moreJune 6, 2019
Behind the Rebranding: C2 Comms
By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new…
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October 28, 2014
Caught in a crossfire
Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families…
