In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

FP7 McCann Dubai and Impact BBDO represent Middle East in the announced shortlists. 

With the creativity festival less than a month away, here’s a round-up of all the latest news to date of what’s anticipated at the…

Kalpesh Patankar, Chief Creative Officer at Leo Burnett, will be leading the Industry Craft category as the Jury President at the 71st edition of…

MENA Account Managers Judy Bakieh and Sarah Alsalem from Gambit Communications in Dubai Win Cannes Young PR Lions Competition Gold.

Winners for the Print and Publishing; Outdoor; Radio and Audio categories were announced in the Palace of Festivals and Congresses of Cannes today. Impact BBDO…

Telecom Egypt, Orange Egypt, and Qatar Airways were in the Top 10 most popular ads on YouTube from last year.

Earlier this month, PRCA MENA announced the shortlist for the Young PR Lions MENA competition. The winners have been announced today.

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country.

The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from…

Consumer participation, a step-change in brand purpose, tech partnerships and agile solutions for new media habits lead to commercial success.

Cannes Lions from the eyes of a Creative professional.