October 4, 2022
Du Announces Uniform Design Competition for Emirati Talent
Telco to collaborate with Havas Middle East on publicizing the initiative.
Brand Building
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Read moreOctober 4, 2022
Mashreq and Anghami Announce Regional Strategic Partnership in MENA
Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to…
Read moreApril 8, 2022
The Secret to Sustainable Brand Growth
By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar
Read moreFebruary 28, 2022
Creating Content Through Artificial Intelligence
Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference…
Read moreJune 8, 2021
The Future of Marketing: Brand Building Through Automation
By Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx Inc
Read moreApril 20, 2021
Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.
Read moreNovember 24, 2020
How to Navigate Marketing in 2021?
2021 is going to bring forth a whole new set of challenges for brands around the world. Luckily WARC’s released their latest toolkit to…
Read moreOctober 13, 2020
Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”
World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands…
Read moreMay 13, 2020
Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
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August 12, 2018
The creative brand cheat sheet with Adobe’s Chris Duffey
Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…
