
May 14, 2019
A New Chapter In 1st Price Auction and Bid Shading
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
May 14, 2019
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
April 10, 2018
Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now…