October 10, 2025
Crisis communications in the age of geopolitical volatility
It was 3 a.m. when our phones started buzzing. An unexpected geopolitical event had disrupted one of the region’s largest logistics networks. Shipments were…
Baha Hamadi
Read more
Read moreSeptember 19, 2025
What air traffic controllers can teach us about managing brand chaos
Managing a brand crisis often feels akin to air traffic control during a storm. The environment is complex, the stakes are high, and the…
Read moreMarch 9, 2023
The False Trade-Off Between Aesthetics and Meaningful Influencer Content
By Baha Hamadi, Founder & Managing Director of Keel Comms
Read moreFebruary 27, 2023
Influpreneurship: How Influence Is Increasingly Breeding Entrepreneurship
By Baha Hamadi, Founder & Managing Director of Keel Comms
Read moreJanuary 19, 2023
“Purpose Relations” Agency Launched in Dubai
Agency aims to pave the way for more authentic content ahead of COP28.
Read moreDecember 14, 2022
From the Streets to the Boardroom: What Rap and PR Have in Common
By Baha Hamadi, Board Member of the Public Relations & Communications Association
Read moreMarch 30, 2022
Reputation Management in the Age of AI
By Baha Hamadi, VP Communications at Deep Knowledge Group
Read moreFebruary 10, 2022
Paradigm Shift: From Influencer Marketing to ‘Influencer Sales’
By Baha Hamadi, Board Member for the Public Relations & Communications Association MENA
