By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to…

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy.…

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the…

De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.

Spark*, Dubai-based creative agency that is part of the Publicity Network, was awarded two special awards this year at Cannes 2015. At the Cannes-affiliated…

Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report.

Memac Ogilvy Public Relations, the Middle Eastern operation of Ogilvy PR, enjoys an unprecedented evening of success at the tenth annual EMEA region SABRE…