May 1, 2024
UAE: 66% Report Post-Storm Communication Gap with Auto Dealers
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.
Automotive
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Read moreApril 5, 2024
Netizency’s Social Recap: March 2024
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…
Read moreAugust 1, 2022
Destination Future: A Journey to Tomorrow with Audi
By Elmir Arnautovic, Communications Director for Audi in the Middle East
Read moreOctober 4, 2021
YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online
Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.
Read moreAugust 25, 2021
BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications
Former Talabat comms exec will oversee all of the group’s brands.
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June 16, 2021
The Secret Behind Melhem Najem’s Juggling Act
Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…
Read moreSeptember 29, 2020
How Digital Transformation Can Drive Car Dealerships to the Fast Lane
Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of…
Read moreAugust 3, 2015
Jaguar Design XE Competition winners visit UK headquarters
As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime…
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November 12, 2014
Automakers testing mobile tech you can tap to
Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards…
Read moreSeptember 30, 2014
Wheels of change
In a stagnant market, agencies are pushing automotive brands to break their communication norms.
